SVP Marketing · CMO Advisor · Full-Stack Marketer

Marketing that moves the number.

I'm a seasoned startup marketing executive who blends strategic storytelling with hands-on execution, scaling companies from zero to eight-figure ARR and building brands and teams from the ground up.

3
Fintech companies,
marketing built from zero
$0→︎30M
ARR I grew at Unit,
Series A to C
B→︎EXIT
Bread, first marketing hire
$450M acquisition
Louise Ng
What I Do

Results-focused marketer and
brand storyteller.

I'm not a generalist by accident. I specialize in being hands-on across the whole function, so nothing gets lost in the handoff between brand, growth, and product.

01

Brand & Positioning

Translate vision and product into brands, websites, and visual and verbal identity that speak to prospects, investors, and employees.

Brand strategyMessagingVisual identityPositioning
02

Demand Gen & Growth

Full-funnel demand generation that ties to pipeline and revenue, not vanity metrics. Paid, SEO/AEO, content, and lifecycle built for early-stage efficiency.

SEO/AEOContentPipelineEvents
03

Product Marketing

GTM strategy, launch playbooks, competitive positioning, and sales enablement materials that connect product and revenue teams.

GTMLaunch strategySales enablementCompetitive intel
04

Business Development & Outbound

AI-powered outbound built from Clay enrichment, cold email, cold calling, and LinkedIn outreach into automated sequences that generate real pipeline.

Cold outboundCold callingLinkedIn outreachClay
05

Executive Content & Comms

Thought leadership, LinkedIn presence, press strategy, and founder/CEO content that builds credibility with investors, talent, and customers.

Thought leadershipLinkedInPress & PRInvestor comms
06

AI-Powered Marketing

Claude and MCP workflows and infrastructure that automate content production, AEO/SEO strategy, and campaign execution. Landing pages shipped in hours, Clay-powered outbound with signals that actually convert.

ClaudeClaude Code & MCPAEO/SEO strategyMarketing systemsClay
Career

Scaling zero to one
across three companies.

Tabs

April 2025 – Present Series A →︎ Series B
SVP Marketing
$90M raised Primary Venture Partners, Lightspeed, General Catalyst

Leading all marketing and business development for Tabs, an AI-native platform for modern finance teams. Joined at Series A and built the entire marketing function, spanning PMM, growth, GTM, design, and events, from the ground up.

Lead a team of 8 marketers and 19 BDRs, owning 70% of the company's pipeline goal and growing it 5x in the first year
Unified inbound and outbound into a single, accountable revenue engine
Directed brand efforts across OOH, video, and experiential, including Tabs on Tour (see portfolio), driving an 8.5x increase in direct and organic pipeline
Built Tabs' AI-native marketing team, hiring a GTM Engineer and embedding AI across every workflow, from deck design to SEO/AEO
Own product marketing, including messaging architecture, competitive intelligence, and launch strategy across the platform
tabs.com

Unit

March 2021 – February 2025 Series A →︎ Series C
VP of Marketing
$0→︎30M ARR Better Tomorrow Ventures, Accel, Insight Partners

Joined as employee #14 and first GTM hire at Series A with zero marketing infrastructure. Built the full marketing function as Unit scaled from $0 to $30M ARR and became the leading embedded banking platform.

Scaled ARR $0 →︎ $30M across Series A, B, and C as Unit's first GTM hire
Built and led a team of 5 across product marketing, content, and demand gen
Drove account-based marketing that won enterprise logos including Toast, Wix, Honeybook, and Relay
Built the analyst relations, press, and thought-leadership program that established Unit as the category leader in embedded finance
Conceived and launched Unite Summit, Unit's flagship industry event, oversubscribed with 200+ fintech and banking leaders
unit.co

Bread

September 2017 – March 2021 Series B →︎ Exit
Head of Marketing
$450M Acquisition Menlo Ventures, Bessemer, Kinnevik · Acquired by Alliance Data (now Bread Financial)

Joined as Bread's first marketing hire, a BNPL and consumer financing platform. Built the entire marketing function, spanning brand, demand gen, product marketing, GTM, and sales enablement, from the ground up, and owned the full B2B lead funnel across Enterprise and SMB audiences through a $450M acquisition by Alliance Data.

Built and coached a team of data-driven marketers that helped Bread achieve 10x growth in under three years
Relaunched the Bread brand, including strategy, visual identity, and positioning, along with a new website, establishing it as a market leader
Managed demand gen programs across performance marketing, direct mail, email, and events, accounting for over 40% of closed-won deals
Led a cross-functional ABM initiative that grew average deal size 14.4x and moved the company up-market
breadfinancial.com
Advisory

Advisory &
fractional work.

Embedded and hands-on marketing advisor for early-stage founders who are looking for advice across zero-to-one GTM strategy, brand, and comms and PR.

Capitalize

Active
CMO Advisory Growth Stage

Working directly with the CEO on AI product positioning and launch, repositioning the website from B2C to B2B and enterprise, and launching a new financial advisory offering.

AI product launchB2C → B2B repositioningEnterprise GTMFinancial advisory launch

Coast

Completed
Marketing Advisor Seed

Advised Coast from seed stage on its website launch and supported the announcement of its Seed funding round.

Website launchSeed fundraise announcementBrand messaging
Contact

Let's build something
worth talking about.

Whether you're a founder looking for a fractional CMO, need advisory support, or want hands-on marketing leadership, I'd love to hear what you're building.

louise.ng84@gmail.com LinkedIn
CMO ✦ ADVISOR
Work & Portfolio

Highlights from
10+ years of marketing leadership.

Brand work, growth campaigns, events, and more built across high-growth companies from seed to scale.

Tabs Website
Visit site

Tabs

Series B
Website & Brand Redesign2025

Full brand identity and website redesign for Tabs, built to position the company as the AI-native platform for modern finance teams. New visual system, messaging, and web presence from scratch.

Brand identity & design system Full website redesign & launch Positioning & messaging framework Visual language for Series B
Tabs Series B Launch

Tabs Launch Video

Series B
Series B Launch Video2025

Series B announcement video, produced end-to-end to drive awareness, investor narrative, and product credibility at launch.

Series B launch video Video-led GTM strategy Investor & customer narrative Organic & paid distribution
Tabs on Tour

Tabs on Tour

Series B
Brand Campaign2026

Tabs subway ad campaign and Tabs on Tour, OOH brand moments designed to build awareness and signal category leadership in fintech and finance.

Tabs subway ads (NYC) Tabs on Tour activation OOH campaign strategy Brand awareness lift
Tabs Brand Skill

Tabs Brand Skill

Series B
Claude Skill2026

Custom AI-powered marketing assets built with Claude, including a FIFA World Cup personalized landing page, an interactive ROI calculator, and a /brand skill for consistent AI-generated content.

FIFA World Cup AI landing page Tabs ROI calculator /brand Claude skill AI content workflow
Unit Website
Visit site

Unit

Series A →︎ Series C
Website & Brand Redesign2021–2025

Oversaw development and maturity of Unit's full brand identity, website, and design system as the company scaled from Series A to Series C. Iterated on the website and brand as the company grew and expanded its product suite and positioning.

$0 →︎ $30M ARR over 4 years Embedded banking category leadership Full brand and design system Website redesign across multiple rounds
Unite Summit

Unite Summit

Unit
Event Execution2024

Launched and produced Unite Summit, Unit's flagship industry event. Oversubscribed with 200+ fintech and banking leaders. End-to-end ownership from concept through execution.

200+ attendees, oversubscribed Fintech & banking leaders Full event production Brand awareness & pipeline
✦ OPEN TO NEW WORK

Want to work together?

I'm selectively taking on advisory and fractional CMO relationships for fintech founders.